Seeing beyond the 8 ½ by 11

Posted on 10 November '09 by tmoratto, under TV & Radio.

seeing-beyond-the-8-%c2%bd-by-11

I just had a moment with this spot for Support the Children’s Foundation.  The ad was produced in Japan, but the message is universal. We often fear what is perceived as “different” or “strange” hardly ever stopping to see the possible genius beyond a creative idea.
 


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Happy Halloween, Augustine Costumes & Pumpkin Carving!

Posted on 29 October '09 by mmundy, under Augustine General.

happy-halloween-augustine-costumes-pumpkin-carving

Our Halloween Festivities Day was a blast!  Our team found new creative ways to dress up this year and they also got creative with these fantastic pumpkin decorations.  Some pumpkins even included a performance!. Check out some of our favorites:


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French Excuse

Posted on 20 October '09 by CaraWilson-Granat, under TV & Radio.

french-excuse

This is a French twist on a situation that’s just about as sexy as a French kiss, as delicious as a croissant, and universally familiar in any language. Only this is waaay cheekier and funny. I love it for its supposed innocence cloaking delicious decadence. I think you’ll love it, too!


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Apple at the Top!

Posted on 16 October '09 by mmundy, under Apple.

apple-at-the-top

Apple is finally at the top!!!  Apple’s device popularity has stayed at a steady incline and now finally settles at number one.  This news comes as no surprise to me.  I have been an avid apple user since my early college years of picture and video editing.  My collection now includes an iPhone, iPod, iMac [...]


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Bigger Isn’t Better for Ad Engagement

Posted on 13 October '09 by mmundy, under Advertising.

bigger-isnt-better-for-ad-engagement

A recent MediaPost article claims “bigger isn’t necessarily better when it comes to rich media.”  The new research, provided by Eyeblaster, does not surprise me!  I find the larger banners on a webpage may be noticed first but are certainly not analyzed long enough to achieve the overall goal of the ad.  I agree with [...]


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