Ideas @ Augustine

I just had a moment with this spot for Support the Children’s Foundation.  The ad was produced in Japan, but the message is universal. We often fear what is perceived as “different” or “strange” hardly ever stopping to see the possible genius beyond a creative idea.
 

This is a French twist on a situation that’s just about as sexy as a French kiss, as delicious as a croissant, and universally familiar in any language. Only this is waaay cheekier and funny. I love it for its supposed innocence cloaking delicious decadence. I think you’ll love it, too!

Since I was a young girl, I have been intrigued by Nike. My mom bought me my first pair of Nikes when I was 10 years old. They were the white, Air Force One, high-tops and I slept in them. (I am not kidding!)
Growing up I never gave much thought about Nike’s beginnings. Recently, I [...]

A recent MediaPost article claims “bigger isn’t necessarily better when it comes to rich media.”  The new research, provided by Eyeblaster, does not surprise me!  I find the larger banners on a webpage may be noticed first but are certainly not analyzed long enough to achieve the overall goal of the ad.  I agree with [...]

So many times I hear the word “branding” thrown around, but very few seem to understand it, let alone explain how it’s done. While those of us who are more intimately involved in molding and shaping brands everyday understand its complexities, others don’t.
The simplest explanation I’ve heard so far comes from Saatchi Canada. The intro [...]