Ideas @ Augustine

A recent MediaPost article claims “bigger isn’t necessarily better when it comes to rich media.”  The new research, provided by Eyeblaster, does not surprise me!  I find the larger banners on a webpage may be noticed first but are certainly not analyzed long enough to achieve the overall goal of the ad.  I agree with [...]

I was driving through Nevada on my way to visit friends when I saw a billboard that read “Recession 101: Self worth beats net worth.” There was no sponsor, logo, website or phone number. Just a plain outdoor board making an impactful statement.

Fast forward two weeks. I was gilding through the busy freeways of the [...]